OTT Trends and the Growth of FAST Streaming Services

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Compared to cable television, viewers can select content whenever they want.

OTT’s popularity comes from several factors.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

Recently, increasing subscription prices have caused 부담 for many users.

Therefore, many viewers are turning to free streaming platforms.

Ad-supported free streaming allows users to enjoy content without paying.

It is appealing to people sensitive to expenses.

FAST services are becoming popular as ad-supported alternatives.

KT recently introduced “Gi Live,” a FAST service that gained attention.

As the traditional market slows, FAST is becoming a new profit model.

The biggest advantage of free streaming is that there is no cost OTT services burden.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Being able to watch without cost is highly appealing.

I believe harmony between paid and free services is essential.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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